The concept of Public relations is still considered ‘new ‘ in Pakistan, as organizations usually consider Image building and communication with the stakeholders a secondary issue. However ‘with the passage of time and the active role of media in public, private & corporate sector, local as well as multinationals operating in Pakistan have realized the true value of Public Relations, as now they are trying to put both financial & human resources in implementing promotional activities for their company.

The future of PR activities in Pakistan looks quite bright as internationally as well as in Pakistan, the bulk of business of all PR companies is media related and in Pakistan i t is more so because it is an under-developed market. As the media becomes stronger, so will the PR business and the media related activities.

At Paradigme, we thoroughly believe that Public Relations is all about communicating with the relevant stakeholders or public in general. Every individual organization has certain Stakeholders with whom it has to communicate. Therefore PR is more about developing that communication in a systematic manner and taking it to the public and advising the companies on what kind of behavior will raise the perception about the company.

PR is more like a third person endorsement where messages are more in depth and more subtle and intended to convince people how one is right. The PR consultants should be there to communicate, not the untrue things but the truth properly.