Security Organizing System
K Electric
United Nations Development Programme (UNDP)
Pakistan State Oil
Master Card (Public Policy)



FTI Affiliate

The concept of Public relations is still considered ‘new ‘ in Pakistan, as organizations usually consider Image building and communication with the stakeholders a secondary issue. However ‘with the passage of time and the active role of media in public, private & corporate sector, local as well as multinationals operating in Pakistan have realized the true value of Public Relations, as now they are trying to put both financial & human resources in implementing promotional activities for their company.

The future of PR activities in Pakistan looks quite bright as internationally as well as in Pakistan, the bulk of business of all PR companies is media related and in Pakistan i t is more so because it is an under-developed market. As the media becomes stronger, so will the PR business and the media related activities.

At Paradigme, we thoroughly believe that Public Relations is all about communicating with the relevant stakeholders or public in general. Every individual organization has certain Stakeholders with whom it has to communicate. Therefore PR is more about developing that communication in a systematic manner and taking it to the public and advising the companies on what kind of behavior will raise the perception about the company.

PR is more like a third person endorsement where messages are more in depth and more subtle and intended to convince people how one is right. The PR consultants should be there to communicate, not the untrue things but the truth properly.

(Note: Paradigme is only an affiliate but not part of the FTI Consulting group of companies.
FTI Consulting is not responsible for the acts and omissions of Paradigme.)



Mr Shahid Mahmood

Mr. Shahid has been in the profession for more than 20 years now. He brings with him his long-lasting relationships with the Who’s Who of Media, Government and Social Circles of the Federal Capital in particular and Pakistan in general.

He has a refined approach towards handling PR operations and also specializes in Crisis Media Management. Having an MBA degree with a major in Marketing enables him to handle media by applying marketing techniques where applicable.

Over the years, due to his association with various leading clients and top of the line PR agencies of the country, he has the hands on experience of handling clients ranging from all segments of PR sphere in Pakistan.



PR Campaign Management
Media Relations
Crisis Management
Social Media & Creative Content
Public Outreach
Consumer & Brand Marketing
CSR Campaigns
Communications Research

What Our Clients Are Saying About Us

Pakistan Tobacco Company
Noor Aftab
Senior Manager Corporate Affairs
Paradigme is working with Pakistan Tobacco Company as a media consultant for the last 4 years. We have found the company to always deliver on time and in full. An active PR firm that helps clients to stay well informed through media monitoring.
Hatim Khan
Director Corporate Communications
We are working with Paradigme since 2013. We found Paradigme as active, influential and skillful PR firm. Proactive client management, PR and media teams help PepsiCo in achieving the set targets of corporate reputation. We recommend Paradigme for any PR related task.
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Pakistan Micro Finance Network
Syed Mohsin Ahmed
We are working with Paradigme for the last 6 years. We are more than satisfied with the quality of services being provided. Paradigme is an ethical and target-oriented firm which believes in ethical PR practices to achieve reputational goals of clients. We wish Paradigme great success in years ahead.
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Fauji Fertilizer Company Limited
Col Waheed Hamid
Head of Corporate Communications
Fauji Fertilizer Company has worked with Paradigme for 3 years. We found Paradigme an ethical and resourceful firm. Their strong media relations across Pakistan have been of good help. Dedicated sources have always been available on the phone call. We wish you the best of luck for the future.
Mishal Pvt. Limited
Jahangir Amir
Paradigme is working with Mishal for the last 4 years. We have observed the highest level of professionalism in their way of working. Their willingness and dedication of work have made them our preferred partners in most of our ventures over these years.




Suit # 6, 2nd Floor, 80-West,
Malik Complex, Jinnah Avenue,
Blue Area, Islamabad.
Tel: +92 51-8351888
Facsimile: +92 51-2802465