A brand is not just about selling products or services rather a brand represents an identity to which consumers hold a relation.
A company’s brand represents their market identity—who they are, what they do, their reputation for trustworthiness, and more.
Products are made in the factory, but brands are created in the mind.
Paradigme’ PR understands consumer and brand relationship is no different than human relations. People genuinely care about somethings and then there are somethings to fulfill a person’s needs. With this understanding Paradigme’ PR knows how to retain consumers and maintain a positive perception.